The aim of marketing copy is to inspire the reader and evoke a vivid response, employing symbolism and metaphors which have an emotional appeal, over and above conveying factual information. Translating for the communications industry therefore requires a different skillset to that of the purely technical linguist.
While an in-depth knowledge of legal, medical or scientific terminology may still be required, a marketing translator needs that certain extra something to add resonance to the message they are delivering, and here Architekst’s linguists are ready to demonstrate their flair and skill.
Marketing, communications and public relations
Communications is a broad term which spans a wide range of marketing material, and you need to be sure that all facets of your key messages are put across to your target audience consistently. We listen to our clients and allow time for an extensive briefing on specific terminology and other such preferences, whilst always keeping sight of the bigger picture. This is then conveyed in detail to our translators, who are selected for their expertise with marketing texts and evaluated on a regular basis.
Some typical documents which we translate are:
- Corporate Communications
- Multimedia presentations
- News articles / Newsletters
- Press releases
- Sales brochures and other marketing materials
- Social media content
- Video scripts
At Architekst your personal project manager will make sure that your documents are translated by specialist translators and reviewed by experienced revisers.
All our translators translate only into their mother tongue and in their own specialist areas.
Getting your documents translated is often the last step in your process. You don’t have much time. Your translation is urgent. We understand. We can set a large group of translators to work and are flexible enough to meet your deadline without loss of quality. You can rely on us.
There’s a lot involved in a successful translation project: your translator, your reviser, the software we use, the glossary, the style guide, and so on. But without doubt, the key to success is your project manager. It’s the project manager who oversees every step in the translation project on your behalf. We’ve got just the experienced project manager for you in-house.
What do our clients say?
Nobody can say what they think about us better than a client who knows us well. Read our reviews!
What can we translate for you?
Use our online form to request a quote, or send us an e-mail. We look forward to hearing from you!